“At Amazon Fashion, we continually expand our assortment through strategic relationships with brands to inspire and delight our customers,” said Muge Erdirik Dogan, president of Amazon Fashion, in a release. It only has smaller investments in fashion resale through partners, including Shopbop’s “pre-loved” shop and What Goes Around Comes Around’s brand store with Luxury Stores at Amazon, focused on preloved handbags, jewelry and accessories, and some designer apparel. Instead, it’s a way to shop for preowned consumer electronics, like phones and smartwatches, plus tools, cameras, gaming equipment, and other home, kitchen, and entertainment items. To date, Amazon has offered a way for consumers to browse select preowned merchandise through its Amazon Renewed site, but this doesn’t include women’s fashion. Meanwhile, for Amazon, the partnership allows the retail giant to offer higher-end fashion while also dabbling in another area - fashion resale - without having to invest in spinning up a resale marketplace of its own. They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.” “We believe strategic relationships like this can ignite a new engine of growth for our business. ”Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness,” said Jenn Hyman, Rent the Runway co-founder and CEO, in a statement. Plus, Rent the Runway sells preworn clothes on its own website to customers who don’t have a subscription. Last year, Rent the Runway also began working with Saks Off 5th, which agreed to sell preworn Rent the Runway clothes on its site as well. The fashion subscription service survived 2020 by partnering with resale marketplace thredUP on a collection of previously rented designer clothing called “ Revive by Rent the Runway” as well as with Nordstorm Rack. This isn’t the first time Rent the Runway has partnered with another retailer to help unload its preworn items. Customers will be able to shop items for “weekend wear, workwear, date night apparel and seasonal essentials like sweaters, tops, coats, and denim,” Amazon said. These preworn items have been inspected, cleaned, and restored but may have minor defects - though nothing that would impact the physical integrity of the garment. On Thursday, Amazon announced the launch of a Rent the Runway Amazon Fashion storefront, which will feature a selection of preworn fashion merchandise from over 35 brands across numerous styles. Today, the company is expanding that side of its business once again by bringing some of its preworn items and other exclusives to Amazon in a new partnership with Amazon Fashion. The company survived, however, by slashing costs, renegotiating supplier contracts, and entering the clothing resale market. Let American Runway Rental help you make it happen.Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. You have a brilliant idea for your event. Contact us to find out more about renting LED runways for your fashion show. Connect them together to configure almost any style you like. Our runway and catwalk units come in widths of 16"x16" and 24"x24" and in heights of 16", 24" and 30". Built to last, our runways and catwalks are made of strong acrylic and aluminum. We offer delivery, set up, breakdown, and pick up of your luxury LED runway rental. We are committed to providing the best customer service. Where can you rent a runway with lights? American Runway Rental is the #1 source for quality LED furniture rentals. Spectacular for Weddings, Events, Conventions, Trade Shows, Holiday Parties, Sweet 16, Bar Mitzvahs, Bat Mitzvahs, Quinceaneras, our lighted catwalks, led platforms, and lit stages illuminate the entire area with a special glow! Choose the configuration and colors to suit the theme of your show. Our customizable lit runway system will make your event unique. When you need to rent a runway stage (catwalk) for a fashion show, concert, party, performance, recital, trade show, or other event, you need a professional quality LED catwalk.
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